{"product_id":"joico-color-endure-violet-shampoo-300ml","title":"Joico Color Endure Violet Shampoo (300ml)","description":"\u003cp\u003eKeep your blonde or gray hair looking vibrant and free of unwanted brassiness with Joico Color Endure Violet Shampoo. This specially formulated shampoo neutralizes yellow and brassy tones, enhancing the cool tones in your hair for a brighter, more vibrant appearance.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTones Down Brassiness:\u003c\/strong\u003e Infused with violet pigments, this shampoo effectively neutralizes yellow and brassy tones that can develop in blonde, gray, or highlighted hair, restoring a cooler and more natural hue.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMaintains Color Vibrancy:\u003c\/strong\u003e Helps to maintain the brightness and vibrancy of your hair color, ensuring that your blonde or gray hair looks fresh and radiant between salon visits.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGentle Cleansing:\u003c\/strong\u003e Provides a gentle yet effective cleanse that removes impurities and product buildup without stripping your hair of its natural oils or color.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSulfate-Free Formula:\u003c\/strong\u003e Free from sulfates, which can be harsh on color-treated hair. This gentle formula helps to preserve the longevity of your hair color while keeping your hair healthy and hydrated.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMoisturizing Ingredients:\u003c\/strong\u003e Enriched with nourishing ingredients that hydrate and condition your hair, leaving it feeling soft, smooth, and manageable.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtects Against Damage:\u003c\/strong\u003e Contains antioxidants and UV protectants that shield your hair from environmental damage and oxidative stress, which can cause color fading and dullness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for Blonde and Gray Hair:\u003c\/strong\u003e Ideal for natural or color-treated blonde, gray, or highlighted hair, helping to maintain a bright, cool, and true-to-tone color.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional-Grade Quality:\u003c\/strong\u003e Trusted by salon professionals, Joico Color Endure Violet Shampoo delivers salon-quality results, ensuring your hair looks its best.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eConvenient Size:\u003c\/strong\u003e Comes in a 300ml bottle, perfect for regular use at home, allowing you to easily maintain the brightness and vibrancy of your hair color.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEnhance and maintain the cool tones in your blonde or gray hair with Joico Color Endure Violet Shampoo. This gentle, sulfate-free formula neutralizes unwanted brassiness and brightens your hair, keeping it looking fresh, vibrant, and beautifully toned.\u003c\/p\u003e\n\u003c!----\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":46780626829558,"sku":"41357","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5935\/2566\/files\/JOICOCOLORENDUREVIJOICOC.E.VI.C10..DO-YESBRASIL01.jpg?v=1718038484","url":"https:\/\/yesmegastore.myshopify.com\/products\/joico-color-endure-violet-shampoo-300ml","provider":"YesMegastore","version":"1.0","type":"link"}