{"product_id":"joico-color-endure-violet-shampoo","title":"Joico Color Endure Violet Shampoo","description":"\u003cp\u003e\u003cstrong\u003eJoico Color Endure Violet Shampoo – Long-Lasting Brightness for Blonde and Gray Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKeep your blonde, highlighted, or gray hair vibrant and brass-free with \u003cstrong\u003eJoico Color Endure Violet Shampoo\u003c\/strong\u003e. This violet-pigmented shampoo neutralizes yellow and brassy tones while gently cleansing, giving your hair a bright, fresh look.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTone-Correcting Formula\u003c\/strong\u003e: Infused with violet pigments to neutralize unwanted warm, yellow tones for a brighter look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Cleansing\u003c\/strong\u003e: Cleanses without stripping color or moisture, making it ideal for color-treated hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Color Longevity\u003c\/strong\u003e: Helps extend the life of blonde, silver, and gray tones, preserving salon-fresh vibrancy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdeal for Daily Use\u003c\/strong\u003e: Safe enough for daily use or as needed to maintain a cool-toned, radiant finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Choose Joico Color Endure Violet Shampoo?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis shampoo is perfect for anyone looking to maintain vibrant, cool-toned blonde or gray hair. Its gentle, toning formula is essential for keeping color fresh, shiny, and brass-free between salon visits.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":47405417070838,"sku":"42895","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5935\/2566\/files\/Acordeao_110.jpg?v=1730395027","url":"https:\/\/yesmegastore.myshopify.com\/products\/joico-color-endure-violet-shampoo","provider":"YesMegastore","version":"1.0","type":"link"}